Why do Orange County homes listings expire and not sale?

Why do Orange County homes listings expire and not sale?  Especially in one of the hottest markets in recent history?

We've all heard of a home that did not sale for one reason or another. In today's hot sellers market we've compiled a list of 5 reasons why a home might expire and not sale. While it can be frustrating when your home is not sold, especially when others seem to be selling in record time.  There is hope, any home can be sold.  That is right; any home in any condition in any location can be sold.  Some would argue that location would be a factor, keep in mind you cannot change the location of a home; you can however control all of the five items I am about to list below.  Below are the top 5 reasons I have compiled after 14 years of helping home owners get their properties sold that could not.

Reason #1 - Price. While not always the case, price is usually the #1 reason a home does not sale. There are other circumstances that cause a home to expire but if a home is not properly positioned amongst its competing properties then it could sit while the others are sold.  Let me say that again as this is a very important point.  If your home is not properly positioned amongst competing properties, they could sell and yours might sit unsold.  It is imperative that your real estate agent analysis the competing properties and not just the recent sales.  Sold properties are what happened in the past, competing properties are forward looking and shows us where pricing is heading which could also be up.

Reason #2 - Condition. The condition of your home will also determine if a buyer decides to take a look at it and also write an offer.  Everything starts with the photography; your home must be neat, clean and properly staged before taking any photographs so that when those photographs are posted on the internet, on the mls and on all the print advertising such as the newspaper and property brochures that a buyer looking at them is called to want to see your home in person.  Most buyers eliminate quite a few homes by the photographs and condition before ever making the decision to see a home in person.  We need to get as many buyers to see your home in person in order to get as many offers as possible on your property.

Reason #3 - Accessibility.  Have you every heard the term "The path of least resistance"?  Most real estate agents would like to show the easiest home to show to their buyers.  The easier we make it for them to see your property the more showings you will have and the more offers you will get.  Having a lockbox and allowing showings during normal hours will increase your showings.  If a lockbox is not an option then having a seller controlled lockbox (one you decide to set outside for appointment only agents) will be a close alternative.  Also have a great listing agent that has a team who can show properties with very little notice will make it easy on buyers agents as well. The point is, if a buyers agent feels showing your home will not be too difficult to show then you will have more showings which could lead to more offers on your home.

Reason #4 - Commission.  Real estate agents get paid when they sell and close escrow on your home.  The average agent in Orange County does not sell too many homes (when you divide the total home sales in Orange County in a year by the amount of agents in Orange County the number is extremely low). Hiring a listing agent that knows what commission to offer to the buyers' agents and can explain to you exactly why and how that will increase your showings which in turn might increase your offers is of utmost importance.

Reason #5 - Exposure, massive exposure and marketing.  This is where your listing agent must be a master at marketing both online and offline.  Online meaning the internet, the MLS all digital marketing - the vast majority of buyers are searching the internet first and have a very short attention span.  There are thousands of websites competing for their eyes; your agent must know exactly which websites will get your home the most amount of buyers looking at it.  Remember from point #2 above, if the photographs are great then your chances of that buyer picking up the phone to schedule an appointment is even greater.  Offline marketing includes property brochures, newspaper advertising (yes internet advertising is where most buyers begin their search but...) which is still very important to be utilized to gain buyers attention, strategic marketing to the most likely buyer through the mail and other avenues of print marketing will help increase your homes exposure to all the potential buyers in your market looking for a home like yours at the time your home is available for sale.

If your home expired don't give up hope, your home can be repositioned and sold in record time.  Keep the 5 points above in mind and if you have any questions feel free to give us a call 714.922.0545.  Good luck to you.

Team Leader for North Hills Realty, Joe coaches agents to reach new heights with their personal real estate production.  Joe's coaching skills along with massive website marketing along with Spizzio.com's strategy will help most agents increase sales in the Orange County Real Estate market.  

Get in contact:  Email , Twitter , Facebook

If your property is listed with another broker, this is not intended as a solicitation. Information is supplied by local multiple listing service is deemed reliable although not guaranteed, Neither North Hills Realty nor the MLS is responsible for its accuracy. Information does not imply that that these transactions were completed by North Hills Realty.  Data from SoCalMLS as of the date of this Orange County real estate post and represents properties listed or sold by various brokers.

Top Orange County real estate agent Sue LaPeter and her team joins North Hills Realty

North Hills Realty welcomes Sue LaPeter and her team to its Tustin office.

We've known and admired Sue and her team for a long time, perhaps as impressive as her resume is her track record in real estate sales. Previously affiliated with Prudential California Realty, the LaPeter team has ranked in the upper echelon in their Realtor Network and has been the recipient of numerous awards bestowed to the top Prudential agents nationwide.

From the onset of her real estate career, Sue LaPeter set high expectations for her performance and level of service. A background in Title and Escrow provided a strong foundation upon which to build her business, which has grown over the years into a rock-solid team of experienced real estate agents.

While experience is the foundation of her business, excellent customer service and an up-to-date knowledge of the market are the pillars that hold it up. Sue believes it’s the little touches that make her customer service exceptional. Remembering a clients birthday, sending thank you notes and giving small gifts “just because” are just some of the things she does to serve her clients and show them appreciation.  Her staff exemplifies the same level of customer service. Regardless of which agent they’re working with, clients of the LaPeter Team get the best service possible.

Sue is also very active in her local community, having worked with the Assistance of Orange for many years and is a large financial contributor to Villa Park High School.

Needless to say, we’re honored to have Sue and her team join North Hills Realty in Tustin, and we’re thrilled to see what we can accomplish together. Welcome aboard, Sue!

Team Leader for North Hills Realty, Joe coaches agents to reach new heights with their personal real estate production.  Joe's coaching skills along with massive website marketing along with Spizzio.com's strategy will help most agents increase sales in the Orange County Real Estate market.  

Get in contact:  Email , Twitter , Facebook

If your property is listed with another broker, this is not intended as a solicitation. Information is supplied by local multiple listing service is deemed reliable although not guaranteed, Neither North Hills Realty nor the MLS is responsible for its accuracy. Information does not imply that that these transactions were completed by North Hills Realty.  Data from SoCalMLS as of the date of this Orange County real estate post and represents properties listed or sold by various brokers.

The Orange County Real Estate Housing Inventory is Increasing | Spizzio

The Orange County Real Estate Housing Inventory is Increasing, will the multiple offers begin to subside?

Week after week the inventory of homes for sale throughout the Orange County marketplace has been increasing slightly. Typically the highest buyer demand is in the spring and lowering in the summer.  Normally the summer is the largest increase in inventory as sellers put their homes on the market and plan for their moves. 

As of today May 23, 2013 the inventory level of Orange County real estate was 3,891 of all types of property for sale. Single Family Homes were 2,724 and condos/townhomes were 1,014. 

Sellers who need to sell should consider acting fast and putting their proeprty on the market before the inventory continues to climb. It is estimated that our inventory level will break the 4,000 mark in approximately 10 days from today.

Buyers who might have held off due to the comptetion of multiple offers might find themselves in a better position now and as we head into the summer months.  Interest rates are still extremely low making this summer a prime opportunity to purchase a home.

Distresses sellers in Orange County trying to sell their homes represent less than 5% of all properties for sale.  Foreclosures continue to decline and as of today there were only 51 homes for sale the were REO or Bank Owned. Short Sales also followed in the foreclosures path and now represent only 119 properties available for sale throughout the OC marketplace.

The question remains to be seen if multiple offers start to decline on available homes for sale, speaking to agents there is a feeling that homes are not selling as quickly as they were just 1 month ago.  We will keep you updated as we head into June.

To find out more detail of each market segment such as condos/townhomes vs. SFR please feel free to visit our main page and under Orange County real estate trends 2013 you can download the latest market snaphots.

Team Leader for North Hills Realty, Joe coaches agents to reach new heights with their personal real estate production.  Joe's coaching skills along with massive website marketing along with Spizzio.com's strategy will help most agents increase sales in the Orange County Real Estate market.  

Get in contact:  Email , Twitter , Facebook

If your property is listed with another broker, this is not intended as a solicitation. Information is supplied by local multiple listing service is deemed reliable although not guaranteed, Neither North Hills Realty nor the MLS is responsible for its accuracy. Information does not imply that that these transactions were completed by North Hills Realty.  Data from SoCalMLS as of the date of this Orange County real estate post and represents properties listed or sold by various brokers.

Ricci Realty Welcomes Hamid Ghorbanian to its Orange office

                       NORTH HILLS REALTY | RICCI REALTY

Today we are pleased to welcome Hamid Ghorbanian to Ricci Realty in Orange!

Hamid is a hard worker and is interested in growing his business in the city of Orange...we are looking forward to supporting him in his endeavors and providing tools and systems to increase his sales...

With our recent company expansion in the City of Orange and surrounding areas this move adds to that momentum!

Welcome Aboard Hamid!

Team Leader for North Hills Realty, Joe coaches agents to reach new heights with their personal real estate production.  Joe's coaching skills along with massive website marketing along with Spizzio.com's strategy will help most agents increase sales in the Orange County Real Estate market.  

Get in contact:  Email , Twitter , Facebook

If your property is listed with another broker, this is not intended as a solicitation. Information is supplied by local multiple listing service is deemed reliable although not guaranteed, Neither North Hills Realty nor the MLS is responsible for its accuracy. Information does not imply that that these transactions were completed by North Hills Realty.  Data from SoCalMLS as of the date of this Orange County real estate post and represents properties listed or sold by various brokers.

Ricci Realty in Orange Ca welcome David Silva and Argie Nastasi!

NORTH HILLS REALTY | RICCI REALTY

Today we are proud to welcome David Silva and Argie Nastasi to Ricci Realty in Orange!

Ricci Realty in Orange, California proudly welcomes David Silva and Argie Nastasi to the team!

David and Argie, who were most recently affiliated with a Prudential office, have consistently been Top Producing and Award Winning Realtors®. Their passion and enthusiasm for the business and their clients shows in their results!

They have a flair for marketing and David's Slogan "Give Me a Ring!" has certainly noted attention amongst the residents in Orange.

As a company, this is an exiting day for Ricci Realty, with our recent company expansion in the City of Orange and surrounding areas this move adds to the momentum!

Welcome David and Argie to an amazing future with Ricci Realty!  CG6FKV7GC58Y

David and Argie can be reached directly at 714-925-SOLD...

Team Leader for North Hills Realty, Joe coaches agents to reach new heights with their personal real estate production.  Joe's coaching skills along with massive website marketing along with Spizzio.com's strategy will help most agents increase sales in the Orange County Real Estate market.  
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Get in contact:  Email , Twitter , Facebook

If your property is listed with another broker, this is not intended as a solicitation. Information is supplied by local multiple listing service is deemed reliable although not guaranteed, Neither North Hills Realty nor the MLS is responsible for its accuracy. Information does not imply that that these transactions were completed by North Hills Realty.  Data from SoCalMLS as of the date of this Orange County real estate post and represents properties listed or sold by various brokers.

New Pool Home Listed for sale in Orange

Team Leader for North Hills Realty, Joe coaches agents to reach new heights with their personal real estate production.  Joe's coaching skills along with massive website marketing along with Spizzio.com's strategy will help most agents increase sales in the Orange County Real Estate market.

Get in contact:  Email , Twitter , Facebook

If your property is listed with another broker, this is not intended as a solicitation. Information is supplied by local multiple listing service is deemed reliable although not guaranteed, Neither North Hills Realty nor the MLS is responsible for its accuracy. Information does not imply that that these transactions were completed by North Hills Realty.  Data from SoCalMLS as of the date of this Orange County real estate post and represents properties listed or sold by various brokers.

Cheryll McDowell Reunites with North Hills Realty in its Tustin Real Estate Office

Team Leader for North Hills Realty, Joe coaches agents to reach new heights with their personal real estate production.  Joe's coaching skills along with massive website marketing along with Spizzio.com's strategy will help most agents increase sales in the Orange County Real Estate market.

Get in contact:  Email , Twitter , Facebook

If your property is listed with another broker, this is not intended as a solicitation. Information is supplied by local multiple listing service is deemed reliable although not guaranteed, Neither North Hills Realty nor the MLS is responsible for its accuracy. Information does not imply that that these transactions were completed by North Hills Realty.  Data from SoCalMLS as of the date of this Orange County real estate post and represents properties listed or sold by various brokers.

Tustin Real Estate Market Update for February 2013 - Homes and Condos for sale

JANICE ASHMORE JOINS NORTH HILLS REALTY | RICCI REALTY FAMILY OF AGENTS IN ITS TUSTIN REAL ESTATE OFFICE

JANICE ASHMORE JOINS NORTH HILLS REALTY | RICCI REALTY FAMILY OF AGENTS

North Hills Realty is extremely excited to welcome Award-Winning agent Janice Ashmore to its Tustin Real Estate office.  Janice brings an extensive and very successful record of over 20 years of real estate sales to North Hills Realty.

Solid agents, agent support, office environment, synergy are just a few of the items Janice noted as her decision to join.

“North Hills Realty is humbled and honored that Janice has joined our team,” said North Hills Realty Owner and Principal Broker Al Ricci who is also the Owner and Principle Broker at Ricci Realty in Orange. Al Ricci went on to say "I have known Janice a long time and couldn't be more happy that we are going to be working together going forward". 

A Orange County resident for over 38 years and a very successful real estate agent, Janice brings a strong work ethic and hometown values to her real estate sales business. 

North Hills Realty is located in the city of Tustin at 17771 17th Street (corner of 17th & Prospect). Ricci Realty is located in the city of Orange at 702 E Chapman Avenue (corner of Chapman Ave and Harwood St - just a couple blocks east of The Plaza). To learn more about North Hills Realty, visit www.northhillsrealty.com or Ricci Realty www.RicciRealty.com.

Team Leader for North Hills Realty, Joe coaches agents to reach new heights with their personal real estate production.  Joe's coaching skills along with massive website marketing along with Spizzio.com's strategy will help most agents increase sales in the Orange County Real Estate market.

Get in contact:  Email , Twitter , Facebook

If your property is listed with another broker, this is not intended as a solicitation. Information is supplied by local multiple listing service is deemed reliable although not guaranteed, Neither North Hills Realty nor the MLS is responsible for its accuracy. Information does not imply that that these transactions were completed by North Hills Realty.  Data from SoCalMLS as of the date of this Orange County real estate post and represents properties listed or sold by various brokers.

Orange County MLS - Homes for Sale - Real Estate - February 8, 2013

Orange County MLS - Homes for Sale - Real Estate - February 8, 2013

Our search results while searching the Orange County MLS today showed a total of 3,328 properties for sale in the County of Orange.

2,349 are Single Family Residence

7,65 are Condo and Townhouse

215 are other, which can include manufactured homes, cabins, lofts, studios and other property types.

Inventory levels have remained low resulting in many properties receiving multiple offers and offer above the listing price.  While multiple offers are being received it is important to present your home in the best possible condition in order to net the highest price in the shortest amount of time. 

If you need a detailed pricing analysis it would be our pleasure to provide a current value assessment to you free of charge.

Team Leader for North Hills Realty, Joe coaches agents to reach new heights with their personal real estate production.  Joe's coaching skills along with massive website marketing along with Spizzio.com's strategy will help most agents increase sales.

Get in contact:  Email , Twitter , Facebook

If your property is listed with another broker, this is not intended as a solicitation. Information is supplied by local multiple listing service is deemed reliable although not guaranteed, Neither North Hills Realty nor the MLS is responsible for its accuracy. Information does not imply that that these transactions were completed by North Hills Realty.  Data from SoCalMLS as of the date of this Orange County real estate post and represents properties listed or sold by various brokers.